Tag: marketing
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Crafting a Compelling Author Identity
Your author identity is the personality you project to your audience. It’s not just your biography or your genre—it’s the unique essence that readers associate with your name.
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When It’s Time to Pivot: Creative Ways Writers Can Build Their Platform and Get Noticed
The writing journey is rarely a straight path. Whether you’re a seasoned author or just starting out, there may come a time when your current approach no longer brings the growth or engagement you hoped for. It’s not that whatever strategy you used before didn’t work at all. It’s probably just time to try something…
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Mastering Audience Insight
I’ve been an entrepreneur for over 15 years, and over that span of time, I’ve learned that knowing your audience is crucial. This lesson was hard for me to understand at first. I was all over the place trying to please everyone. I quickly learned that does not work. A few years ago, a mentor…
