Category: Communications
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Using Media to Market Your Books
You’ve written your book—congrats! But now comes the real challenge: getting it into the hands of readers. Whether you’re self-published or traditionally published, one thing is certain—media is your marketing megaphone. From social media buzz to podcast interviews and local news features, the right media exposure can turn your book from “just released” to “must-read.”…
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Mastering Audience Insight
I’ve been an entrepreneur for over 15 years, and over that span of time, I’ve learned that knowing your audience is crucial. This lesson was hard for me to understand at first. I was all over the place trying to please everyone. I quickly learned that does not work. A few years ago, a mentor…
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Elevate Your Business Identity Using Storytelling
Last Friday, I had the great chance to give a lecture at McLennan Community College for their “PD Day.” I spoke about “How to elevate your business identity,” focusing on storytelling. Here are some pictures from my class and notes from my talk! Storytelling is a fundamental human experience that has been used for centuries…
