Category: Author Life
-
Using Media to Market Your Books
You’ve written your book—congrats! But now comes the real challenge: getting it into the hands of readers. Whether you’re self-published or traditionally published, one thing is certain—media is your marketing megaphone. From social media buzz to podcast interviews and local news features, the right media exposure can turn your book from “just released” to “must-read.”…
-
Mastering Audience Insight
I’ve been an entrepreneur for over 15 years, and over that span of time, I’ve learned that knowing your audience is crucial. This lesson was hard for me to understand at first. I was all over the place trying to please everyone. I quickly learned that does not work. A few years ago, a mentor…
-
Embracing a Pseudonym: Tips for New Authors
I will always remember discovering that best-selling author Stephen King uses pseudonyms for some of his other published works. If you’ve ever read books by Richard Bachman, John Swithen, or Beryl Evans, you’ve also been reading Stephen King. I was utterly taken aback. As a new author, I was unfamiliar with how this world operated.…
