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When You Feel Stuck, Reinvent: How Authors Can Refresh Their Brand and Recreate Their Book
Sometimes you’re not stuck. You’ve just outgrown the version of your brand that launched your book. Growth can feel like stagnation when what you really need is refinement. If you’re a self-published author feeling disconnected from your message, your momentum, or your audience — this may be your season to refresh, not retreat. Here’s how…
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Momentum in Motion: Building Your Author Brand While Life Happens
There are seasons when building your author brand feels glamorous — book signings, conferences, microphones, and applause. And then there are seasons when you’re teaching a class, answering emails between appointments, revisiting your strategy, and wondering how everything fits together. The truth? This is what real momentum looks like. Not constant spotlight. Not overnight success.…
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From the Page to the Stage: How Authors Can Leverage Their Books to Build a Speaking Career
There’s something powerful about watching someone stand confidently on a stage and speak life into a room. I remember being in my early 20s, sitting in an audience and watching one of my favorite authors, Valorie Burton, command the stage with grace. She carried herself with a beautiful, strong, vibrant posture—poised, confident, and deeply grounded…
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Understanding Levels of Support and How to Leverage Each One as a New Author
One of the greatest fears that many authors have is having the right amount of support. We want to build our platform and assume that a part of that platform is going to be all the thousands of people we have ever met in this life. The truth is, it’s not that simple. Building our…
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How to Land Podcast Interviews to Promote Your Book
Podcast interviews have become one of the most powerful—and accessible—ways for authors to promote their books. Unlike traditional media, podcasts allow you to tell your story in a relaxed, conversational format while building genuine connections with new readers. Best of all, many podcast hosts are actively looking for compelling guests. If you’ve written a book…
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Realistic Writing Goals for 2026: Because “Write a Bestseller” Is Not a Plan
Let’s start with a little truth we don’t say out loud enough: writers are hopeful people. Boldly hopeful. Dangerously hopeful. The kind of hopeful that believes this January will be different, this planner will work, and this year the book will finally write itself between meetings, family obligations, and pure exhaustion. Every January (and honestly,…
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Behind the Scenes: What It’s Really Like Working With a News Reporter on Your Book Story
One of the most exciting milestones in an author’s journey is seeing your story come to life beyond the pages of your book—and recently, we had the honor of experiencing just that. Create and Blossom had the absolute pleasure of working with Dominique Leh, a neighborhood reporter with KXXV Channel 25 News, and I can…
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Using Break Times for Creative Brainstorming
One of the things I value most during holiday breaks is the space they create for intentional reflection and creative brainstorming. When life slows down just enough, it gives us permission to pause—not to stop creating, but to create more thoughtfully. For me, break times are an opportunity to sit down and take a strategic…
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A Word From Our Publisher: Reflecting on 2025 With Gratitude
As we close out 2025 and enter this beautiful holiday season, my heart is filled with gratitude and reflection. This year marked a powerful season of growth and transformation for Create and Blossom—a year defined by transition, reimagining, refining, structure, collaboration, and meaningful partnership. Most importantly, it was a year filled with incredible books carrying…
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