One of the greatest fears that many authors have is having the right amount of support. We want to build our platform and assume that a part of that platform is going to be all the thousands of people we have ever met in this life. The truth is, it’s not that simple. Building our platform and gaining our list of “faithful readers” requires work—consistent work before and after our books are completed—and the support may come from unexpected places. Understanding the different levels of support and how to leverage each one can make this journey less intimidating and more effective. Let’s examine where support may come from and what you should know or be prepared to expect in these categories.

1. Friends and Family: The First Cheerleaders

Your friends and family are often the first people who hear about your book. They can provide encouragement, celebrate milestones, and offer emotional support during the inevitable moments of doubt.

How to leverage this support:

• Share your excitement and milestones, like finishing a chapter or sending your manuscript to an editor.
• Ask them to spread the word about your book, attend events, or provide honest feedback.

What to know: While their support is invaluable emotionally, it’s often limited in terms of expanding your readership. Many new authors expect their friends and family to be their main audience—and that’s rarely enough.

2. Colleagues and Professional Contacts: Credibility and Practical Guidance

People you’ve worked with or met in professional circles can provide insight, advice, and connections in ways friends and family cannot. They might help you navigate publishing, marketing, or even collaborations.

How to leverage this support:

• Ask for advice, testimonials, or introductions to relevant contacts in your field.
• Attend industry events or webinars where colleagues gather to share expertise and opportunities.

What might surprise you: Even casual professional connections can become passionate advocates for your book once they see your dedication.

3. Business Friends and Fellow Creators: Shared Goals and Collaboration

Business friends—people you meet through writing groups, workshops, or entrepreneurial circles—offer a powerful mix of support: encouragement, mentorship, and collaboration opportunities. These connections often share your mindset and understand the effort behind building an audience.

How to leverage this support:

• Collaborate on cross-promotions, podcasts, or events.
• Exchange insights on marketing strategies or pitfalls to avoid.
• Share resources like beta readers, critique partners, or design services.

Why this is highly sought after: As a new author, connections with people who “get it” often become your most practical allies. Their support goes beyond emotional cheerleading—they can actively help you reach new readers.

4. Community Networking: Expanding Your Reach

Community networking encompasses book clubs, online forums, local libraries, and social media communities. This level of support may not be personal initially, but it can amplify your reach exponentially.

How to leverage this support:

• Participate actively in groups related to your genre or audience.
• Offer value through advice, shared experiences, or free content.
• Attend local author events, readings, or panels to meet potential readers face-to-face.

What might surprise you: Sometimes the most unexpected people—someone who doesn’t know you personally—can become your most enthusiastic advocates. Community support often introduces you to readers who aren’t connected to your inner circle but genuinely resonate with your work.

The Key Takeaways for New Authors

• Don’t get discouraged: If immediate support or readership seems slow, it’s normal. Building your audience is a gradual process.
• Get creative: Beyond traditional networks, consider unique ways to connect with readers: online challenges, newsletters, social media campaigns, or partnering with complementary creators.
• Diversify your support: Each level has unique strengths. Friends and family provide encouragement; colleagues bring guidance; business friends offer actionable collaborations; and community networks expand your reach.

Remember, support isn’t just about cheering you on—it’s about giving you tools, perspectives, and connections to grow as an author. By understanding each level and leveraging it thoughtfully, you’ll find your audience, build lasting relationships, and blossom in your creative journey.

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