Podcast interviews have become one of the most powerful—and accessible—ways for authors to promote their books. Unlike traditional media, podcasts allow you to tell your story in a relaxed, conversational format while building genuine connections with new readers. Best of all, many podcast hosts are actively looking for compelling guests.

If you’ve written a book and want to expand your reach, here’s how to land podcast interviews that truly move the needle.

1. Get Clear on Your Message

Before pitching yourself to any podcast, clarify what you want listeners to walk away with. Ask yourself:

• What problem does my book solve?
• What transformation does my reader experience?
• What personal story or expertise do I bring to the table?

Podcast hosts are less interested in hearing a sales pitch and more interested in a meaningful conversation. When you can clearly articulate your message, your pitch becomes far more appealing.

2. Research the Right Podcasts

Not every podcast is the right fit—and that’s a good thing. Focus on podcasts whose audiences align with your book’s theme, genre, or mission.

Look for:

• Podcasts your ideal reader already listens to
• Shows that interview authors or experts in your niche
• Hosts whose values and tone match yours

Take a few minutes to listen to an episode or read the show description. Mentioning a specific episode in your pitch shows genuine interest and helps you stand out.

3. Craft a Strong Podcast Pitch

Your pitch doesn’t need to be long—it needs to be relevant. A strong podcast pitch includes:

• A brief introduction of who you are
• A clear explanation of what you can offer the audience
• 2–3 suggested talking points
• A short mention of your book (without over-selling it)

Think of your pitch as an invitation to a conversation, not a request for promotion.

4. Leverage Your Existing Network

If you’ve already been interviewed on one podcast, use that momentum. Hosts often pay attention to guests who’ve appeared on other shows.

You can also:

• Ask fellow authors for podcast referrals
• Reach out to local or regional podcasts
• Pitch podcasts where you’re already a listener

Sometimes the best opportunities come from warm connections rather than cold outreach.

5. Be a Great Guest

Landing the interview is just the beginning. To make the most of it:

• Show up prepared and on time
• Share stories, not just facts
• Speak naturally and authentically
• Respect the host’s format and audience

A great guest gets invited back—and recommended to other hosts.

6. Promote the Episode

Once your episode goes live, share it everywhere:

• Your website and blog
• Email newsletter
• Social media platforms
• Author bio or media page

Promotion shows appreciation for the host and increases the likelihood they’ll work with you again.

Podcast interviews aren’t just about selling books—they’re about building trust, sharing your message, and expanding your author platform. With the right strategy and a thoughtful approach, podcasts can become one of the most rewarding tools in your book marketing journey.

Your story matters. The right podcast audience is already waiting to hear it.