In today’s digital age, social media can be an amazing tool to self-promote your writing. Sharing content about your work can help develop and create connections to a large audience, and with the amount of platforms available, there are countless ways to connect. Whether you’ve published books before or are a debut author, promoting your work online can increase your book’s visibility.

Platforms such as Instagram, Facebook, Twitter, and TikTok are great places to start promoting. Through these sites, you can begin to cultivate your specific brand. While the style of posts slightly differs across each platform, it’s a good idea to use the same profile image and bio across each of your accounts to increase your recognizability to audiences.

From here, you can create professional yet personable content that reflects your writing and interests. For example, you can share small snippets of your process through photos of your workspace or short musings on your thoughts throughout your writing journey. This will give your audience glimpses into your life, which will increase your relatability while keeping the focus on your work. You can also post teasers of your book, such as quotes or short passages, to garner interest and anticipation for your finished work.

On the same note, it’s currently trendy to post videos, graphics, or pictures that pertain to the general “vibe” of your work. This could manifest as a slideshow of photos that encompass the vision of your setting or a reference to a popular trope featured in your novel. Visuals like these can go a long way in piquing your follower’s curiosity and attracting your intended audience.  

You can also post content that directly converses with your audience. You might share your favorite book from the past month and encourage your followers to do the same. Cultivating interactions increases your engagement and creates a community likely to return to your page. It’s also important to respond to any comments on your posts for relationship development. Hashtags are also helpful when cultivating an online presence. Social media users will often scroll through tags related to their interests, so using tags such as #booktok, #bookstagram, or #bookworm can bring more traffic to your profile.  

Social media can also help build relationships with other authors, which could lead to content collaborations that broaden your online visibility. It’s also fun to interact with fellow authors, and social media is a great way to get acquainted with people outside of your local circle.

Overall, social media is a great resource for promoting your writing. It can help develop author/audience relationships, increase public visibility, and develop interest in your novel.