So, you’ve finished your book and you’ve self-published but have no idea what to do next? The natural response to this would be to sell and market your book, but sometimes it’s hard to know where exactly to begin. The following tips can help you along your marketing journey.

The biggest way to market your book and yourself is to have an active social media presence. Small indie brands have gained a large following through social media because they promote their business and their products in a way that is personable yet professional. The same can happen to you as an author. If you build a following by posting videos about yourself and your work using trendy audios that are bound to reach your target demographic. Not only that, but BookTok on TikTok has single-handedly influenced many Gen Z and Millennial readers to discover new books and authors that are not well-known or commercially successful. The way you present yourself and your book on social media can give you a lot of success in the book world, and it is a worth trying for yourself. Even a simple post on your Instagram or Facebook can raise awareness and encourage your followers to check out your book.

You can also join groups of other authors where you can promote their book if they promote yours. This can be virtual groups or in-person groups. In doing so, you can also get more tips on how to market yourself because they are likely to have been in the same situation as you. They might have tricks that you are not privy to, which could be a great help to you.

Another way to promote your book is to reach out to other people who have a larger following than you. They can promote your book on their social media or to their friends because word of mouth can be very powerful. You just have to sell yourself in a way that makes people want to check out your book and promote you.

Having book giveaways or offering signed editions to your audience can also help garner attention to your book. For example, you could make a post explaining that a lucky reader will get a signed edition of a book if they share it with their friends while also tagging them in the comments. This brings awareness to your page and to your book which could help build your audience. Also, by having your audience interact with your posts through the comments, it can help you show up more on the algorithm of the social media platform you are using. Algorithms will promote your post only if it is being interacted with, so be sure to encourage your audience to interact with your account and posts.

Properly marketing yourself can be daunting, but once you begin, it can lead you to great success. You can reach people who have no idea who you are or what your work entails. It’s an important step in the publishing process and one you should not skip. There is a great world out there, and your book should be a part of it!